PART FOUR: LEAD TIME
Lead time -in basic terms- is simply the time from when a customer places their order, to the time they receive it. And yes, there is a bit more to it than shipping times.
Lead times include order acceptance, fulfillment time, and shipping time. Not to mention the occasional exchange, or insufficient address placed by the customer which sends the package right back to you.
The quicker the better, right? Yes, however the main takeaway from this section is that lead times result in customer satisfaction and can be a deciding factor when placing an order.
Informing the Customer-
The customer must have an adequate understanding of the lead time of their order. Some people can understand longer lead time especially on custom items and artisan products, so long as they are well-informed.
Waiting for an online order can fill a customer with dread if the process is not transparent. Things like tracking numbers and SMS updates can be great tools for communicating lead times with customers.
COMING UP NEXT FOR THIS TOPIC ARE THE FOLLOWING ARTICLES:
Part Five- Understanding Target Market
Part Six- Ensuring Positive a Customer Experience
Part Seven- Maintaining Sales
Part Eight- Exit Strategy